October 5, 2017 by mmr 2017 dove global girls beauty and confidence report, dove supplier news, topics london more than half of all girls do not have high body esteem and are missing out on key opportunities in life, according to a new global report released by unilevers dove brand. Just like women, dove wanted to show that their bottle could come in all shapes and sizes too unilever. In 2016, as part of the dove selfesteem project, dove reaffirmed their commitment to positively impact young lives by inspiring women and girls globally to. This dove report reveals shocking results about womens body confidence. Dove real beauty productions and shonda rhimes release. Sure, the unilever saowned brand ultimately was still trying to sell. Each girl was asked a series of questions about the way they view themselves, beauty ideals, the media and more. The dove global beauty and confidence report reveals how women and girls are feeling about their body confidence, their beauty and their appearance, today. The dove global beauty and confidence report, 2016 ends the dove selfesteem project is the perfect partner in our joint mission to empower young people to value their bodies, gain confidence and reach their full potential.
The dove global beauty and confidence report, which took answers from candidates aged between 10 and 64, is the third and most comprehensive study dove has undertaken on the topic, building on two previous studies published in 2004 and 2010. The dove global beauty and confidence report pr newswire. The new stats are part of the dove global beauty and confidence report, which honed in on body confidence, selfesteem, and the effects of media on our selfimage. Dove launched the campaign for real beauty in 2004 based on the findings of a major global study, the real truth about beauty. Campaign report i doves failed real beauty bottles campaign. Dove has always been committed to creating a world where beauty is a source of confidence, not anxiety, said amy stepanian, marketing director of dove. Dove real beauty productions teams with shonda rhimes for. Dove puts new face on real beauty in salute to health. The report worryingly concludes that falling female body confidence has become a critical issue around the world, and points to pressure from the media. Through their real beauty campaign, dove is bringing this problem into the spotlight and tackling it headon.
A global report, dove discovered an alarming statistic about women and their selfesteem. Dove can be found in nearly half of all homes in the us. New dove research finds beauty pressures up, and women and girls calling for change. Only 2% of women around the world describe themselves as beautiful. Dove was concerned that this limited portrayal of beauty was preventing women from recognizing and enjoying beauty in themselves and others.
Dove wants women to define beauty for themselves in new. Dove real beauty productions and shonda rhimes release meet diana, a film about one womans journey to rediscovering beauty in the face of the unexpected. Research from the 2016 dove global beauty and confidence report and a 2017 followup revealed how much women globally have lost faith in what they. The dove global beauty and confidence report, which interviewed 10,500 females across countries, found that womens confidence in their bodies is on a steady decline, with low body esteem becoming a unifying challenge shared by women and girls around the world regardless of age or geography. The dove global beauty and confidence report, given exclusively to the huffington post uk, has been created using interviews with 10,500 women and girls across countries and is the largest the. The 2017 dove global girls beauty and confidence reportis the largest academic report from dove to examine the impact of body esteem, pressures and confidence on girls everywhere. The dove global beauty and confidence report unilever. I have no doubt that you will all agree, that these statistics are just so not ok. A dove global beauty and confidence report revealed that one in two women feels social media puts pressure on them to look a certain way. The 2017 dove global girls beauty and confidence report, which interviewed 5,165 girls aged 1017 across 14 countries, also found that. Our global research has highlighted a universal issue. Dove develops no distortion mark for unretouched media.
Reframing beauty unlocking the potential of young girls. Later that year, the real truth about beauty report, and the campaign for real beauty were launched, focusing on how women are portrayed in culture and advertisements, and how such portrayals impact womens. There wasnt much of a corporate strategy either, and the few products that the company released didnt rank high among. After interviewing 10,500 women across different countries, the research shows that womens level of body confidence is. The global report the 2017 dove global girls beauty and confdence report is the largest academic report from dove to examine the impact of body esteem, pressures and confdence on girls everywhere. The 2017 dove global girls beauty and confidence report is the largest academic report from dove to examine the impact of body esteem. It had its genesis in a growing concern that portrayals of female. The campaign is based on new research from doves largest global study, the dove global beauty and confidence report, which found that 7 in 10 women believe they get more compliments about how. Doves report finds beauty pressures up american spa. Doves global girls beauty and confidence report shows some scary statistics about young girls and their body image as most people know, dove release a series of reports each year, which theyve conducted in a bid to get a better idea of how men and women feel about themselves. Dove wanted to convey that beauty comes in all shapes and sizes unilever. The dove global beauty and confidence report when women and girls dont feel good about the way they look 9 in 10 women 9 in 10 women 5 in 10 women 8 in 10 girls 7 in 10 girls 7 in 10 girls opt out of important life stop themselves from eating have not been assertive. Dove real beauty productions puts the power of storytelling directly into the hands of.
In 2004, the dove brand commissioned a report the real truth about beauty. According to doves global beauty and confidence report, one in two women feels social media puts pressures on them to look a certain way. The survey, carried out by edelman intelligence for the 2017 dove global girls beauty and confidence report, found that only 46% of girls globally had. A global report, which, quite unsurprisingly, came to the conclusion that women believe society has a limiting. Authentic expression of real beauty catapults dove to 163 million. The dove global beauty and confidence report, given exclusively to the huffington post uk, has been created using interviews with 10,500.
It is rooted in the increasing concern that representations of female beauty in popular culture fed a definition of beauty that was both inauthentic and unattainable. Doves global girls beauty and confidence report shows. Over half of girls around the world do not have high body esteem. Dove truly believes they are helping women embrace their own individuality as a source of confidence unilever. Doves news release highlights social media as an inspiration for the campaign, albeit in a very different way. Based on interviews of 10,500 women including 5,165 girls aged 10 to 17 in countries worldwide the dove global beauty and confidence report 2017 investigates the current state of female body confidence dove 2018. Dove, the global beauty brand, successfully launched its new dry shampoo product in russia through highprecision targeting to. Dove real beauty productions and shonda rhimess meet. New dove research finds beauty pressures up, and women and. The campaign is based on a study dove commissioned called real truth about beauty. The full global report will be released on dove day, an annual event in celebration of international day of the girl, where unilever employees and partners volunteer time to deliver selfesteem. Dove report finds womens body confidence is a critical issue.
But the dove global beauty and confidence report reveals otherwise. In 2016, to hear that women are holding themselves back from loved ones or. After interviewing 10,500 women across different countries, the research shows. Two of unilevers most valuable brands, dove and axe, are both producers of. Examining beauty standards and representation of lesbian and gay women 3 dove global beauty and confidence report, 2016 contact. Dove is primarily made from synthetic surfactants, vegetable oils such as palm kernel and salts of animal fats. When doves campaign for real beauty launched in 2004, it was a revelation. Doves real beauty campaign case study singhalmanisha.
The 2017 dove global girls beauty and confidence report, which interviewed 5,165 girls aged 1017 across 14 countries, also found that higher levels of body esteem have a lasting impact on a girl. Unilever is a major player in numerous fmcg markets worldwide, including home care, fabric care, and skin care. The campaign for real beauty was launched in 2004 after a major global study the real truth about beauty revealed that only 2% of women around the world would describe themselves as beautiful. The dove global girls beauty and confidence report which was conducted by edelman intelligence interviewed 5,165 girls aged between 10 and 17 across 14 countries. I recently read these statistics in the dove global beauty and confidence report and was reduced to tears. As a global beauty brand, we have a responsibility to encourage the next generation to develop a positive relationship with their appearance in order to reach their full potential. The dove global beauty and confidence report found that womens confidence in their bodies is declining, with low body esteem becoming a challenge for women worldwide. Dove, the global beauty brand, believes beauty should be a source of confidence, not anxiety and is committed to inspiring all women and girls to reach their full potential by caring for. Doves largest ever body image report proves the media. But dove is the biggest soap brand in the world, manfredi says, which is one reason it made sense to take a lead in the global campaign.
This campaign aims to promote selfconfidence and a healthy body image for women. The real truth about beauty study was commissioned by dove, one of unilevers largest beauty brands, to further the global understanding of women, beauty and wellbeing and the relationship between them. More than 10,500 women and girls were questioned as part of the dove global beauty and confidence report, which took answers from candidates aged between 10 and 60 and from countries around the. Doves beauty campaign has turned on the women it claims. British womens body image is among lowest in the world. The dove global beauty and confidence report, 2016. The company is revolutionizing traditional approaches to advertising by using a media platform to change the way that the world perceives beauty. According to the 2017 dove global girls beauty and confidence report, 9 in 10 girls in the uk will not spend time with family and friends, participate in activities outside the house, or try out. Based on the findings of a major global study, the real truth about beauty. Dove is a personal care brand owned by unilever originating in the united kingdom, whose products are sold in more than 80 countries and are offered for both women and men the company was slow to take off with a lack of global identity and a decentralized product.